FirstDistro vs Totango
Totango is built for mid-market. FirstDistro is built for SMB.
Both platforms track customer health. Totango layers on SuccessBLOCs, journey orchestration, and enterprise features. If you need core health scoring without the complexity, FirstDistro delivers faster and cheaper.
Head-to-head comparison
| Feature | FirstDistro | Totango |
|---|---|---|
| Setup time | 30 minutes | 2-4 weeks |
| Pricing | From $99/mo | Quote-based |
| Sales call required | No | Yes |
| Contract | Monthly | Annual |
| Health scores | ||
| Churn alerts | ||
| CRM integration | HubSpot, Attio | Salesforce, HubSpot |
| Slack integration | ||
| Pricing model | Per-account | Per-user + account tiers |
| SuccessBLOCs (playbooks) | ||
| Journey orchestration | ||
| Best for | 100-500 customers | 500-5,000 customers |
Totango
- Mid-market focus, enterprise complexity
- Quote-based pricing (sales call required)
- 2-4 week implementation
- Complex SuccessBLOC configuration
- Annual contract required
FirstDistro
- SMB-optimized, simple and focused
- $99/mo—transparent, predictable
- 30-minute self-serve setup
- Works out of the box—no configuration
- Monthly contract, cancel anytime
Let's do the math
Totango (estimated)
Annual license: $12,000-36,000
Per-user pricing: Additional cost per CSM
Implementation: $3,000-8,000
Time to first health score: 2-4 weeks
= $15,000+ before you see value
FirstDistro
Annual cost: $948/year ($79/mo annual)
Pricing model: Per-account, not per-user
Implementation: $0
Time to first health score: 30 minutes
= Health scores today for ~6% of the cost
Save $14,000+/year
Same health scores. Same churn alerts. No enterprise overhead.
When to choose each
We're honest about when Totango makes sense
Choose Totango if:
- •You have 500-5,000+ customers
- •You need SuccessBLOCs for complex playbooks
- •You have a dedicated CS operations team
- •You need journey orchestration
- •Budget is $15,000+/year
- •You can wait 2-4 weeks for implementation
Choose FirstDistro if:
- •You have 100-500 customers
- •You need health scores and alerts (the core)
- •You want to start today, not next month
- •You prefer simplicity over configuration
- •You want transparent, predictable pricing
- •You don't have a dedicated CS ops person
Frequently asked questions
How much does Totango cost?
Totango uses quote-based pricing and requires a sales call. Based on industry reports, expect $12,000-36,000/year depending on customer count and features. Additional per-user fees apply for larger teams. Implementation typically adds $3,000-8,000. FirstDistro offers transparent pricing from $99/month with no sales call required.
Totango pricing 2026 - what should I expect?
Totango doesn't publish pricing publicly. In 2026, expect quote-based pricing that varies by customer count, user count, and features. Starter tiers begin around $12,000/year, with enterprise tiers reaching $36,000+. For transparent, published pricing, FirstDistro starts at $99/month.
Is Totango good for small companies?
Totango is optimized for mid-market companies with 500-5,000 customers and dedicated CS teams. For smaller companies (100-500 customers), the platform's complexity—SuccessBLOCs, journey orchestration, enterprise integrations—often creates more overhead than value. FirstDistro is purpose-built for smaller teams who need core health scoring without the configuration burden.
Totango setup time - how long does it take?
Totango typically takes 2-4 weeks to implement, depending on complexity and integrations. This includes data integration, SuccessBLOC configuration, and team training. FirstDistro can be set up in 30 minutes with self-serve onboarding—add 3 lines of code and you're tracking health scores.
Totango vs Gainsight vs FirstDistro - which is best?
Gainsight is enterprise-focused ($50k+/year, 6-month implementation). Totango is mid-market focused ($12k-36k/year, 2-4 week implementation). FirstDistro is SMB-focused ($99/month, 30-minute setup). Choose based on your company size: enterprise = Gainsight, mid-market = Totango, SMB = FirstDistro.