What is a customer health score?

A customer health score is a numerical indicator (typically 0-100) that represents how likely a customer is to continue using your product. It's calculated based on usage patterns, engagement levels, feature adoption, and other signals that predict retention or churn.

How does FirstDistro calculate health scores?

FirstDistro analyzes customer activity patterns including login frequency, feature usage, engagement depth, and trend changes over time. These signals help teams understand retention risk, prepare for renewals, and spot expansion opportunities across customer accounts.

How quickly can I see health scores after setup?

You'll see initial health scores within minutes of installing the SDK. As more data is collected, the scores become more accurate and predictive over the first few days.

What alerts will I receive from FirstDistro?

You'll receive alerts when retention risk rises, a customer shows no activity for an extended period, a renewal needs attention, usage patterns indicate decline, or account behavior suggests a credible expansion opportunity.

Is FirstDistro a Gainsight alternative?

Yes, FirstDistro is a simpler, more affordable alternative to Gainsight for SMB and mid-market SaaS companies. While Gainsight is designed for enterprise complexity, FirstDistro focuses on account intelligence for retention, renewals, and expansion with guided onboarding and account-based pricing.

Does FirstDistro offer a free trial?

Yes. FirstDistro includes a free tier with up to 50 customer accounts so teams can connect product data, review health signals, and explore account workflows before upgrading to Pro.

FirstDistro

All comparisons

FirstDistro vs Totango

Totango is built for mid-market. FirstDistro is built for SMB.

Both platforms track customer health. Totango layers on SuccessBLOCs and a journey program builder a CS ops team configures. FirstDistro is the weekly list: stuck-journey detection, account action plans, who needs you this week.

Head-to-head comparison

Feature	FirstDistro	Totango
Setup time	30 minutes	2-4 weeks
Pricing	Free (50 accounts) · Pro $49/mo	Quote-based
Sales call required	No	Yes
Contract	Monthly	Annual
Health scores
Churn alerts
CRM integration	HubSpot, Attio	Salesforce, HubSpot
Slack integration
Pricing model	Per-account	Per-user + account tiers
Playbooks	Account action plans	SuccessBLOCs (CS ops)
Journeys	Stuck detection	Program builder
Best for	100-500 customers	500-5,000 customers

Totango

Mid-market focus, enterprise complexity
Quote-based pricing (sales call required)
2-4 week implementation
Complex SuccessBLOC configuration
Annual contract required

FirstDistro

SMB-optimized, simple and focused
Free up to 50 accounts, then Pro at $49/mo
Guided onboarding and rollout
Works out of the box. No CS ops configuration.
Unlimited seats with guided onboarding

Let's do the math

Totango (estimated)

Annual license: $12,000-36,000

Per-user pricing: Additional cost per CSM

Implementation: $3,000-8,000

Time to first health score: 2-4 weeks

= $15,000+ before you see value

FirstDistro

Annual cost: $490/year ($49/mo billed monthly)

Pricing model: Per-account, not per-user

Implementation: $0

Time to first health score: 30 minutes

= Health scores today for ~6% of the cost

Save $14,000+/year

Same health scores. Same churn alerts. No enterprise overhead.

When to choose each

We're honest about when Totango makes sense

Choose Totango if:

•You have 500-5,000+ customers
•You need SuccessBLOCs as a CS ops program builder
•You have a dedicated CS operations team
•You need a journey program builder
•Budget is $15,000+/year
•You can wait 2-4 weeks for implementation

Choose FirstDistro if:

•You have 100-500 customers
•You need who needs you this week, not a CS ops project
•You want to start today, not next month
•You prefer simplicity over configuration
•You want transparent, predictable pricing
•You don't have a dedicated CS ops person

Frequently asked questions

How much does Totango cost?

Totango uses quote-based pricing and requires a sales call. Based on industry reports, expect $12,000-36,000/year depending on customer count and features. Additional per-user fees apply for larger teams. Implementation typically adds $3,000-8,000. FirstDistro includes a free tier with 50 accounts, then Pro at $49/month with unlimited accounts.

Totango pricing 2026 - what should I expect?

Totango doesn't publish pricing publicly. In 2026, expect quote-based pricing that varies by customer count, user count, and features. Starter tiers begin around $12,000/year, with enterprise tiers reaching $36,000+. For transparent, published pricing, FirstDistro starts at $49/month.

Is Totango good for small companies?

Totango is optimized for mid-market companies with 500-5,000 customers and dedicated CS teams. For 100-500 customers, SuccessBLOCs and a journey program builder are an ops project. FirstDistro is the weekly list: stuck-journey detection and account action plans, without that configuration burden.

Totango setup time - how long does it take?

Totango typically takes 2-4 weeks to implement, depending on complexity and integrations. This includes data integration, SuccessBLOC configuration, and team training. FirstDistro uses guided onboarding and gets teams into the right rollout path much faster.

Totango vs Gainsight vs FirstDistro - which is best?

Gainsight is enterprise-focused ($50k+/year, 6-month implementation). Totango is mid-market focused ($12k-36k/year, 2-4 week implementation). FirstDistro is SMB-focused with account-based pricing and guided onboarding. Choose based on your company size and rollout needs.

Health scores for SMB SaaS

Pro from $49/mo with unlimited accounts. Guided onboarding. SMB-focused.