Stop losing customers you never saw slipping away.
FirstDistro detects early churn signals, explains why an account is drifting, and helps your team act before renewal is at risk.
Why this matters
Silent churn starts long before cancellation.
Most at-risk accounts do not raise their hand. They log in less, explore fewer features, and slowly disengage until the renewal conversation is already lost.
How FirstDistro helps
Catch churn before it shows up in revenue.
Detect behavioral decline early
Track activity, engagement, milestones, and recency to surface accounts quietly trending in the wrong direction.
Understand why an account is at risk
See whether the issue is inactivity, stalled adoption, or a sudden drop in product usage.
Focus the right intervention
Help your team know which accounts need action now and where to step in before the account goes dark.
Platform
One view of health, risk, and action.
Connect product signals and CRM context in one place.
Ask your customer data a question — or prep for the next customer conversation.
Grounded answers from your actual account and portfolio data, plus prep support for intervention, renewal, and expansion conversations. Not a generic chatbot — every answer starts from real health scores, risk signals, activity data, and account context.
See everything about an account in one view.
Health score, risk factors, recommended contacts, activity timeline, and CRM data — unified in one screen. No more toggling between tabs or piecing together spreadsheets.
Synthwave AI
synthwave.ai · SaaS · 24 users
42
CriticalRisk Factors
Activity down 60%
No logins in 8 days
Champion gone silent
Recommended Contact
Sarah Chen
VP Product · sarah@synthwave.ai
Team Onboarding
Last 7 days
Started
143
Active (3+ events)
112
Completed
81
Stuck
31
Stuck Right Now
3 accountsSynthwave AI
3d 2h
Nextera
2d 8h
CloudOps
2d 1h
Know exactly where customers get stuck.
Define custom journeys — onboarding, activation, adoption — and get alerted the moment customers stall. Detect behavioral decay before it becomes churn.
Scores powered by real usage + CRM signals.
Four behavioral signals — activity, engagement, milestones, and recency — scored via the Signal Stack. Add CRM intelligence for scores that actually predict retention.
The Signal Stack
How health scores are calculated
Activity
40%
Engagement
30%
Milestones
20%
Recency
10%
+ CRM Intelligence
Expansion Brief
Maya Jones · Northstar AI
Champion pulling in adjacent teams
Why now
Usage is broadening beyond the original team and momentum is still climbing.
Growth signal
Three new teams became active and feature depth increased 18% this month.
Who to involve
Keep the champion in the loop and bring in the VP Product for the broader rollout conversation.
Next move
Book an expansion call this week around cross-team rollout and the next package tier.
Spot revenue moments before they go cold.
When product depth grows, more teams activate, and champions pull in new stakeholders, FirstDistro highlights the account and suggests the expansion move.
Get started
See silent churn before it becomes lost revenue.
Install the SDK, connect your CRM, and start working from clearer account health signals in minutes.