Question 1

What is a customer health score?

Accepted Answer

A customer health score is a numerical indicator (typically 0-100) that represents how likely a customer is to continue using your product. It's calculated based on usage patterns, engagement levels, feature adoption, and other signals that predict retention or churn.

Question 2

How does FirstDistro calculate health scores?

Accepted Answer

FirstDistro analyzes customer activity patterns including login frequency, feature usage, engagement depth, and trend changes over time. These signals help teams understand retention risk, prepare for renewals, and spot expansion opportunities across customer accounts.

Question 3

How quickly can I see health scores after setup?

Accepted Answer

You'll see initial health scores within minutes of installing the SDK. As more data is collected, the scores become more accurate and predictive over the first few days.

Question 4

What alerts will I receive from FirstDistro?

Accepted Answer

You'll receive alerts when retention risk rises, a customer shows no activity for an extended period, a renewal needs attention, usage patterns indicate decline, or account behavior suggests a credible expansion opportunity.

Question 5

Is FirstDistro a Gainsight alternative?

Accepted Answer

Yes, FirstDistro is a simpler, more affordable alternative to Gainsight for SMB and mid-market SaaS companies. While Gainsight is designed for enterprise complexity, FirstDistro focuses on account intelligence for retention, renewals, and expansion with guided onboarding and account-based pricing.

Question 6

Does FirstDistro offer a free trial?

Accepted Answer

Yes. FirstDistro includes a free tier with up to 50 customer accounts so teams can connect product data, review health signals, and explore account workflows before upgrading to Pro.

Guides

Attio integration

Event tracking guide

Server-risk-playbooks

Understanding health scores