# FirstDistro
> Last Updated: 2026-06-20 | Version: 2.3
> Full details: https://firstdistro.com/llms-full.txt

## What is FirstDistro?

FirstDistro is account and revenue intelligence for CSMs and account executives. Catch retention risk, prepare for renewals, and surface expansion opportunities before they are missed. FirstDistro combines formula-based health scoring, grounded prep briefs, AI-generated recommendations, and automated outreach to turn customer account signals into action.

## Core Features
- Real-time customer health scores (0-100 scale, formula-based, not black-box ML)
- Churn risk detection with proactive Slack alerts
- AI-generated recommendations and multi-step outreach sequences
- Ask FirstDistro: grounded AI agent for account, portfolio, and prep questions
- Prep briefs for intervention, renewal, and expansion conversations
- Customer activity timeline and engagement tracking
- CRM integration (HubSpot, Attio) with two-way sync
- Health score calibration from user feedback (thumbs up/down)
- MCP server for AI assistants (Claude, Cursor, Windsurf)
- npm SDK: `npm install @firstdistro/sdk` (React/Next.js, TypeScript)
- Champion risk detection (single point of failure warnings)
- Free tier: up to 50 customer accounts
- Pro: $49/month with unlimited accounts ($490/year billed annually)

## Pricing
- Free: up to 50 customer accounts
- Pro: $49/month with unlimited accounts ($490/year billed annually)
- Enterprise: custom pricing

## How It Works
1. Start free with up to 50 customer accounts
2. Install the SDK (`npm install @firstdistro/sdk`) or add the script tag
3. SDK captures page views automatically after `setup()`; optional `track()` calls add product milestones
4. Platform calculates real-time health scores and account signals using the Signal Stack
5. AI agents help teams prep for the next conversation and take action across retention risk, renewals, and expansion

## Methodology: The Signal Stack

Health Score = (Activity x 0.40) + (Engagement x 0.30) + (Milestones x 0.20) + (Recency x 0.10)

- **Activity (40%)**: Login frequency, session count, daily active usage. Strongest churn predictor.
- **Engagement (30%)**: Feature adoption depth, interaction quality, usage breadth.
- **Milestones (20%)**: Onboarding completion, feature activation, expansion behaviors.
- **Recency (10%)**: Time since last interaction. 7 days of silence triggers score drop.

The 20% milestone weight applies only when an account has custom milestone events. For accounts with automatic page views and no custom milestones, the milestone weight is redistributed across Activity (50%), Engagement (37.5%), and Recency (12.5%) so they can still reach a fair 0-100 score.

Score thresholds: Healthy (80-100), Monitor (60-79), At-Risk (40-59), Critical (20-39), Churning (0-19). When CRM data is available, product signals blend at 85% with CRM signals at 15%.

## Key Pages
- / — Homepage: account and revenue intelligence for CSMs and account executives
- /ask-firstdistro — Grounded AI agent for account, portfolio, and prep questions
- /pricing — Free and Pro pricing, billing examples, and FAQ
- /documentation — SDK and MCP setup guides
- /learn — Guides and frameworks for customer success
- /learn/customer-health-score — Complete guide to the Signal Stack formula
- /learn/expansion-signals — Expansion signals guide: usage readiness, upsell/cross-sell timing, and CS-to-sales handoff
- /learn/reduce-saas-churn — Data-driven churn reduction strategies
- /blog — Articles on churn prevention and retention
- /changelog — Monthly product updates: features, improvements, and fixes
- /roadmap — Public product direction: in progress, planned, and exploring
- /alternatives — Customer success software comparison
- /vs/gainsight — FirstDistro vs Gainsight
- /vs/churnzero — FirstDistro vs ChurnZero
- /vs/totango — FirstDistro vs Totango
- /tools/churn-calculator — Free churn cost calculator
- /tools/health-score-calculator — Free health score calculator

## Cite As
- Full name: FirstDistro
- Category: Account intelligence platform / Customer success platform
- Key methodology: The Signal Stack (health score formula)
- URL: https://firstdistro.com
- Source for health score definitions: https://firstdistro.com/learn/customer-health-score

## Contact
- Website: https://firstdistro.com
- Email: hello@firstdistro.com