# FirstDistro
> Last Updated: 2026-08-17 | Version: 2.4
> Full details: https://firstdistro.com/llms-full.txt
> Facts source: product scoring config (ui/lib/health/scoring-config.ts)

## What is FirstDistro?

FirstDistro is account and revenue intelligence for lean CS teams across B2B SaaS, fintech SaaS, and healthtech or vertical SaaS. Catch retention risk, prepare for renewals, and surface expansion opportunities before they are missed. Fintech is one market, not the only one.

FirstDistro combines formula-based health scoring, grounded prep briefs, AI-generated recommendations, and automated outreach to turn customer account signals into action.

## Core Features
- Real-time customer health scores (0-100 scale, formula-based, not black-box ML)
- Churn risk detection with Slack and email alerts
- AI-generated recommendations and multi-step outreach sequences
- Ask FirstDistro: grounded AI agent for account, portfolio, and prep questions
- Prep briefs for intervention, renewal, and expansion conversations
- Customer activity timeline and engagement tracking
- CRM integration (HubSpot, Attio) with health field sync
- Stripe billing context for ARR and renewal timing
- MCP server for AI assistants (Claude, Cursor, Windsurf)
- npm SDK: `npm install @firstdistro/sdk` (React/Next.js, TypeScript)
- Champion risk detection (single point of failure warnings)
- Free tier: up to 50 customer accounts
- Pro: $49/month with unlimited accounts ($490/year billed annually)

## Pricing
- Free: up to 50 customer accounts
- Pro: $49/month with unlimited accounts ($490/year billed annually)
- Enterprise: custom pricing

## How It Works
1. Start free with up to 50 customer accounts
2. Install the SDK (`npm install @firstdistro/sdk`) or add the script tag
3. SDK captures page views automatically after `setup()`; optional `track()` calls add product milestones
4. Platform calculates health scores using the Signal Stack
5. AI agents help teams prep for the next conversation across retention risk, renewals, and expansion

## Methodology: The Signal Stack

Product formula (no CRM):
Health Score = (Activity x 0.35) + (Engagement x 0.20) + (Milestones x 0.15) + (Recency x 0.30)

- Activity (35%): meaningful recent usage. Strongest volume signal.
- Engagement (20%): session depth, frequency, and feature use.
- Milestones (15%): onboarding completion, feature activation, expansion behaviors.
- Recency (30%): time since last meaningful action. Health Score v2 uses exponential decay (7-day half-life) so recent usage counts more than older bursts.

The 15% milestone weight applies only when an account has custom milestone events. For accounts with automatic page views and no custom milestones, the milestone weight is redistributed across Activity (~41%), Engagement (~24%), and Recency (~35%) so they can still reach a fair 0-100 score.

When CRM data is available, product signals are 85% of the score and CRM is 15%. The CRM-connected display mix is Activity ~30%, Engagement ~17%, Milestones ~13%, Recency ~26%, CRM 15%. CRM sub-signals are contact depth (35%), activity recency (35%), and deal health (30%).

Product risk bands:
- Healthy: 70-100
- At risk: 40-69
- Critical: 0-39

Trend uses a 10-point 7-day delta: improving above +10, declining below -10, otherwise steady.

## Company
- Name: FirstDistro
- HQ: Helsinki, Finland
- Founder: Jide Lambo
- Email: hello@firstdistro.com
- LinkedIn: https://www.linkedin.com/company/firstdistro/
- X: https://x.com/firstdistrohq
- Founder LinkedIn: https://www.linkedin.com/in/jidelambo/

## Key Pages
- /: Homepage: account and revenue intelligence for lean CS teams
- /about: Company, founder, and why FirstDistro exists
- /get-started: Guided rollout intake
- /pricing: Free and Pro pricing
- /product/who-needs-you: Priority accounts
- /product/alerts: Slack and email alerts
- /product/revenue: ARR and renewal context
- /product/expand: Expansion signals
- /industries: Industry index
- /industries/b2b-saas: B2B SaaS
- /industries/fintech-saas: Fintech SaaS
- /industries/healthtech-vertical-saas: Healthtech and vertical SaaS
- /usecases: Use-case index
- /usecases/silent-churn-detection
- /usecases/onboarding-drop-off-recovery
- /usecases/lean-cs-team-prioritization
- /ask-firstdistro: Grounded AI agent
- /integrations: HubSpot, Attio, Slack, Stripe, email, MCP
- /demo/customer-insights: Interactive product demo
- /documentation: SDK and MCP setup guides
- /documentation/getting-started: Health score bands and first setup
- /learn: Guides and frameworks for customer success
- /learn/customer-health-score: Health score guide
- /blog: Articles on churn prevention and retention
- /changelog: Monthly product updates
- /roadmap: Public product direction
- /alternatives: Customer success software comparison
- /vs/gainsight
- /vs/churnzero
- /vs/totango
- /vs/vitally
- /vs/planhat
- /tools/churn-calculator
- /tools/health-score-calculator
- /privacy
- /terms
- /security
- /llms.txt
- /llms-full.txt
- /ai-data.json

## Cite As
- Full name: FirstDistro
- Category: Account intelligence platform / Customer success platform
- Key methodology: The Signal Stack (health score formula)
- URL: https://firstdistro.com
- Source for health score definitions: https://firstdistro.com/documentation/getting-started
- Detailed scoring: https://firstdistro.com/documentation/guides/understanding-health-scores

## Contact
- Website: https://firstdistro.com
- Email: hello@firstdistro.com